
Retail Ethics
Table of Contents
Introduction
The Regulatory Framework
Regulatory Structure of the Securities Industry
Federal Securities Laws
State Securities Laws
Other Regulations
The Role of the Self Regulatory Organizations (SROs)
Exercises: Understanding How the Regulatory Structure Works
The NASD’s Conduct Rules
Rule 2110: Standards of Commercial Honor and Principles of Trade
Rule 2310: Recommendations to Customers
Rule 2315: Recommendations To Customers in OTC Equity Securities
Rule 3120: Use of Information Obtained in a Fiduciary Capacity
Rule 3060: Influencing or Rewarding Employees of Others
Rule 2230: Confirmations
Rule 2240: Disclosure of Control Relationship with Issuer
Rule 2120: Use of Manipulative, Deceptive, or other Fraudulent Devices
Rule 2330: Customers’ Securities or Funds
Rule 3110: Books and Records
Rule 2740: Selling Concessions, Discounts and Other Allowances
Rule 2420: Dealing With Non-Members
Rule 3010: Supervision
Rule 3050: Transactions for or by Associated Persons
Rule 2210: Communications With the Public
Rule 2711: Research Analysts and Research Reports
Rule 3030: Outside Business Activities of an Associated Person
Rules 3030 and 3040 and The Sale of Short-Term Promissory Notes
Case Study: Business Conduct
Insider Trading
Who is Covered by Insider Trading Restrictions
Use of Confidential Information
Front Running Client Transactions
Penalties for Insider Trading
Case Study: Insider Trading
Behavior Of Registered Representatives
Case Studies
Supervision Issues For Sales Managers
Chain of Command and Accountability
Compliance Issues for the Sales Manager
Motivating Sales Representatives
Mission
Set Targets
Help Provide a Problem Free Environment for Sales Personnel
Recognize the Accomplishments of the Sales Staff and Provide Adequate Rewards
Sales/Staff Meetings
Monitoring Client Inquiries/Complaints
Case Study: Supervision
Regulatory Audits Or Inquiries
Visits From Your SRO, the SEC, or State Securities Agencies
Who to Notify in the Home Office
What to Do
How to Respond to “On-Site” Visits
Subpoenas and Document Requests
The Chain of Command
Registration Issues
Documentation Required
Disqualifications
When to Amend a Form U-4
Termination and the Form U-5
Quiz
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